A digital signage menu board in this upmarket restaurant will ensure that it’s bread is buttered on both sides.
We will present our company’s present marketing goals & strategies to our advertising agency on a digital signage screen.
These elaborate security systems can be condensed onto a single frame – that on a digital signage screen.
The era of digital billboards and electronic kiosks in the fifties & sixties have given way to the latest technological sophistication which include the computer, the media player
and the digital screen for the most effective Point-Of –Sale advertising. Further, the Online offerings of templates, customised designing of digital boards and remote control content monitoring have taken digital technology to the next level. All these have helped businesses to engage with their customers better.
Given that the digitally-savvy consumer today wishes to make informed purchase decisions, it was but inevitable that synergies of digital technology would provide advertisers and marketers opportunities to communicate directly with their target audience. These synergies have been effectively manifested through Personalized content and advertising, nteractivity, integrations with Mobile phones, Social Media and Beacons - all of which facilitate consumer engagement at a personal level.
Best customer engagement at Point-Of- Sale locations, facilitates upsells of products and enhances profits there-in: the compelling visual appeal of the digital screen – the videos,
moving images, animations have a stupendous impact on the target audience : Advanced digital technology embraces multi-store monitoring by remote control, automated updation of menu board & digital content. Money saved is money earned – digital signage – the most cost- effective advertising medium today.
Digital signage is essentially a point of purchase electronic display placed indoors or outdoors of a business premise, where-in the products, brands, and services of the business are conveyed through a marketing message.
Digital technology has introduced the media player and the digital screen along with the computer. The symbiotic functionality among the three have personified digital advertising today. Online as well, digital software advancement has conceived several options.
Software technology on Digital Signage has sufficiently advanced to incorporate remote control monitoring of screen content : manage multiple store locations by a single admin : digital content runs by computer URL’s and the browser, in the event of internet black-outs : work of the media player now activated in-part by the computer and in-part by the digital screen.
Digital signage technology has come along way. The era of digital billboards and electronic kiosks in the fifties and sixties usherd in digital technology which in the present times have evolved to the extent of facilitating Interactivity, Personalised content, Social media and Mobile phone integration.
Digital signage advertising presents the most dynamic and yet the most cost-effective form of advertising. It has eclipsed all the other major media vehicles ie, print, television, out-of-home media and the internet when it comes to customer engagement and sales.
The rate of technological changes is faster than ever. Each year now brings fresh innovations in components or upgrades new ones. And competition between hardware vendors drives prices down, eventually benefitting the end-user. Hence, prices of LED screens, Media Players and computers as with computer peripherals are becoming cheaper by the day.
Currently, the computer, the media player and the digital screen or a Tv involves a cost , and the prices of each may vary significantly. In most cases businesses have at least one or more of these hardware already in use with them, although the sustainance and the optimum allocation of resources remain a challenge.