- With more and more companies converging into the digital signage bandwagon, it becomes obvious that this puts pressure on the hardware and software technologists to innovate and come up with more economical and more user-friendly systems.
- We have seen that the computer as a stand-alone device can deliver digital sjgnage content.
- It is usually the needs of the business that determine the investment. In this regard, most businesses face a challenge when they estimate ROI and speculate on the bottomline.
- However, it is expected that the current hardware devices will take digital signage to the next level. In the usage of digital signage most businesses quite naturally aim to lower costs while delivering the best visual content.
Currently, the computer, the media player and the digital screen or a Tv involves a cost , and the prices of each may vary significantly. In most cases businesses have at least one or more of these hardware already in use with them, although the sustainance and the optimum allocation of resources remain a challenge.
THE FUTURE
- Artificial Intelligence will decide what and where to display on a digital screen
- Data will be the core and the data processing will make the difference
- Content will remain king
Digital signage is the most effective way to tie together people from diferent walks of life into a community, where-in they will have access to an abundance of infomation easily and quickly. This will further fine-tune customer profiling based on psychographics, and product offers catering to each profile. For example, in a quick service restaurant, a customer will be offered food or beverages choices based on data on his health and diet goals. This will allow for quicker customer choices and more efficiency in catering.